Copywriter – noun. ‘A writer of copy (text), especially for advertisements or publicity releases. The Internet has expanded the range of copy writing to include web content and media.’
I don’t pretend to be ‘all knowing’ on every subject and in most circumstances I won’t know as much about a customer’s products and services as they themselves do. But sometimes customers don’t have the time or inclination to write their own copy, so with a little research and creative thinking I can produce content that will provide a framework to build upon and if needed a little tweaking to make it perfect.
When composing a websites content I will try to incorporate wording which will benefit visibility on the web for Search Engine Optimisation, using many key words relevant to your business.